Business
-
Why it’s important to focus on developing the best product
Have you ever wondered about the relationship between product development and marketing? In this book, Purple Cow, Seth Godin discusses how important it is to develop an amazing product or service (a purple cow) as the foundation to a successful business. Once you have a strong product/service, the rest can easily fall into place. Main…
-
How marketing can help you build meaningful customer relationships
Are you wondering how to market your business and connect with your customers? As I was reading This is Marketing by Seth Godin, he discusses how marketing is just another way to connect with people and solve their problems. This book is filled with useful information and is an accessible way to learn more about…
-
How to market your business
Have you ever wondered how to market a business? As I was reading, Marketing Made Simple by Donald Miller, he outlines exactly how to market your business effectively. He covers all the basic aspects of marketing, from designing your website to email campaigns. This book links closely to Donald Miller’s other book, Building a Story…
-
How to use stories to brand a business
Have you ever wondered about the best way to market your business? As I was reading Building a Story Brand by Donald Miller, he explains that branding your business as a story helps to clarify your message and make it much more effective. The book has lots of useful, concrete activities if you’re working on…
-
How to eliminate competition for your business
Have you ever wondered about the best way to strategically position your business? While I was reading Blue Ocean Strategy by W. Chan Kim & Renee Mauborone, they talked about how to completely eliminate competition by creating your own market (a blue ocean). They talk about how successful it can be (with lots of examples),…
-
How entrepreneurs can address poverty, carbon emissions, and unemployment
Have you ever considered the interaction of poverty, unemployment and carbon emissions? As I was reading the book A World of Three Zeros by Muhammad Yunus, he describes how the interaction of these can be addressed by social businesses. In his perspective, social businesses (an expansion on what’s currently considered business) can get us to…