Seth Godin
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Five books to read when starting a business
When I think of September, I often think of starting a fresh school year. In honour of starting fresh or doubling down on your goals for the last four months of the year, I want to share some productivity or self-help type books that might help you in your endeavours. For this week, I wanted…
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Why it’s important to focus on developing the best product
Have you ever wondered about the relationship between product development and marketing? In this book, Purple Cow, Seth Godin discusses how important it is to develop an amazing product or service (a purple cow) as the foundation to a successful business. Once you have a strong product/service, the rest can easily fall into place. Main…
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How marketing can help you build meaningful customer relationships
Are you wondering how to market your business and connect with your customers? As I was reading This is Marketing by Seth Godin, he discusses how marketing is just another way to connect with people and solve their problems. This book is filled with useful information and is an accessible way to learn more about…